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Understanding Your Customers and Influencers, by T.A. McCann


Posted by Yoni Mekuria on Sep 06, 2012

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here


In this talk from Seattle Founder Institute, T.A. McCann highlights the importance of understanding both your customers and competitors in depth. He also stresses the value of knowing your influencers, being an expert in your space, and expanding your tribe by trading value for value.

T.A. McCann is the CEO and founder of Gist, a program designed to help you build stronger relationships with contacts from across the web. His past experience includes entrepreneur-in-residence roles at both Vulcan Capital and Polaris Venture Partners, as well as senior positions at Microsoft.

T.A. is also a mentor for the upcoming Seattle Founder Institute, which is currently accepting applications. If you could use expert training, feedback, and support to launch a technology company, then apply today. The Final Application Deadline is Sunday, September 30th. 


If you like the video below, follow him on twitter @tamccann.


 


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